Introduce regulation of products, production and related services labelled as 'sustainable' similar to how the label ‘organic’ relating to food and drink products is regulated by government appointed bodies.

We feel there is an increasing amount of 'greenwashing' by unscrupulous suppliers and producers regarding the use of the terms 'sustainable' and 'sustainability'. This can not only mislead the public but penalise genuine ethical and sustainable producers. In the 1990's the organic food movement successfully ran campaigns resulting in regulation of the term 'organic' relating to food and drink products and authorising certification bodies to monitor and control such usage.