Introduce legislation to grant every UK citizen full ownership of their likeness, including their face, retina, voice and body data to ensure no system or company can replicate or use these without consent.

This law could ensure that no AI system or company can replicate or use these data points without consent. The call for this legislation comes amid the global rise of AI deepfakes, where hyper-realistic digital copies of people are used for scams, fake news, and even political manipulation. We propose a person’s appearance and voice is intellectual property, giving individuals legal grounds to demand removal or compensation if their likeness is misused.