We urge the Government to introduce a law giving all UK citizens legal ownership of their face, voice, and likeness. This would protect people from unauthorised use in AI, media, or advertising and allow individuals to control and license their own identity.

Every UK citizen should legally own their identity — face, voice, and likeness. AI can now clone voices and create fake images without consent, yet UK law offers little protection. Denmark is already legislating to safeguard these rights. The UK must act to ensure dignity, consent, and control over our own image and voice.