Ban Government departments and public bodies from describing all tax-payer funded services as “free” and require clearer terms such as “tax-payer funded” or “publicly funded” in all official communications, guidance, and campaigns.

We believe Government communications label tax-payer funded services as “free”, which can mislead the public about who pays for them. We believe more accurate language could improve transparency, strengthen trust, and ensure people understand how public services are financed. Clear, honest wording could help accountability.